Having written in academia, for corporate marketing, on blogging platforms, for adult education lesson plans, and for industrial print ads, I know how to make concepts stick.
Audiences are smart and well-equipped to parse through what information is important to them and what’s not. To make an impression, the message has to feel familiar to them, or they need to find a new meaning in it. Clear, candid writing brings the right message back to the people.
The rules of good copy change with the trends, the message, and the audience. Get yourself an expert on all three.